The Designer Behind Branded In Type
Branded In Type is the creative studio of lifelong professional artist, designer, illustrator, and branding specialist Erik Martin (AREK), creating custom logo design, brand identity systems, aggressive typography, apparel graphics, illustration, and commercial creative assets for businesses that refuse to blend in.
Known for bold design influenced by streetwear, tattoo culture, motorsports, combat sports, blue-collar grit, and modern lifestyle branding, Erik works with apparel brands, BJJ academies, MMA gyms, automotive businesses, trades companies, print shops, and entrepreneurs looking for memorable visual branding with attitude.
With decades of real-world experience in design, screen printing, embroidery, signage, large-format production, apparel branding, and commercial artwork, Branded In Type creates work built not just to look good — but to actually perform in the real world.